Consistent
Marketing
Talk Through Your Next Step

Proof and evidence

Proof should be earned, labelled and useful.

Consistent Marketing does not invent customer results, testimonials, performance statistics or case studies.

Discuss a Defined Pilot

How work should be labelled

Concept

A proposed direction that has not yet been implemented or tested.

Internal demonstration

An example created to show a method or capability, not a customer result.

Pilot

A defined implementation test with agreed inputs, limits and measures.

Observed result

An outcome seen during delivery that may still require verification or a longer observation period.

Verified result

An outcome supported by source evidence and reviewed against the agreed measure.

Permissioned customer proof

Verified customer evidence that the customer has approved for public use.

What a useful case study should show

  • the original problem;
  • the agreed scope;
  • what was implemented;
  • what was measured;
  • the time period;
  • the limitations;
  • the customer’s role;
  • the verified outcome;
  • permission to publish.

People first. Practical AI.

AI can feel overwhelming. You don’t have to figure it out alone.

We’ll help you make sense of the options and choose one useful first step that fits your team.

Talk Through Your Next Step